Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
Monoloft Nordom Showroom
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Monoloft Showroom at Nordcom 1

Eclectic Scandinavian

Two powerful design movements were evident in Monoloft's design studio. One, the eye-catching visual language of De Stijl, which spoke with primary colours, basic shapes and random sizes. This Netherlands-helmed art movement blossomed in the 1920s, rivaling the decorative extravagance of Art Deco, which was the era's prevailing trend. Two painters – Theo van Doesburg and Piet Mondrian, the latter known for his contemporary cube works – led the flourishing art form. Monoloft saw this as an impacting display of joyful colours and basic shapes, something that matches their ethos: form, function and feasibility.

 

The second was Scandinavian design, another design movement first popularized in the Nordic countries during the 1950s. Its toned-down simplicity has been emulated in many modern homes, recapturing functionalistic architecture that makes use of natural textures, basic shapes, light furniture and muted colours. Effortlessly classic, Monoloft utilizes this philosophy in creating airy spaces with smart storages to fulfil the modern-day homeowners' demands for living.

 

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Nordcom 1

Monoloft Showroom

2018

Joseph Seah